Customer Experience (UX / UI)
Softfix Online Customer Experience Lab
Transfer your CX to a comprehensive mobile app that converges all your services/operations in one comfortable digital environment.
End-to-end CX Design
Create a tech-driven, industry-specific CX experience that looks, feels, and works across all platforms and business locations.
Augmented & Virtual Reality
Use augmented and virtual reality to create engrossing entertainment experiences and simplify key operations across industries.
We combine a set of technologies and design practices to help you build (or complement) a consistent and engaging CX or UI & UX design for a digital product.
Digital Experience Platforms
Build a single customer/digital journey management centre that connects and covers the needs of all departments.
Data Science & Artificial Intelligence
Gather data at every customer touchpoint to learn more about your users. Use AI algorithms to analyse the data, and streamline each touchpoint.
Connected Devices & Internet of Things
Create a device fleet for a store or business location. Establish custom IoT ecosystem with sensors, mobile, and other connected devices.
- Full-cycle CX and digital journey development
- UI & UX material design systems
- Industry-specific AR & VR solutions
- UI & UX design of digital products and interfaces
- Full-cycle iOS and Android development
- ERP & workflow management solutions
- Machine learning algorithms development, chatbots
- Enterprise cloud solutions
- Embedded software development/IoT solutions
Our Design Process
- Interview with stakeholders to define goals
- Understand needs of target user
- Research market and competitors
- Analyze customer analytics
key personas profiles, customer journey map, competitors overview.
Define & Ideate
- Identify key use cases
- Define feature set
- Do story mapping
- Prioritize based on resources and product goals
user scenarios, list of use cases and user stories, prioritized feature set.
- Define information architecture
- Create wireframes
- Define visual direction and create visual design mockup
low-fidelity prototype, high-fidelity visual mockups
- Test the prototype and key flows
- Iterate based on feedback
design validated with users and stakeholders.
^ User Personae
^ Customer Journey Map
^ User Scenarios & Stories
^ Information Architecture
^ Wireframes & User Flows